EST 2017

Irma is known for her content creation through social media. She is also a fashion and travel blogger, always finding a little bit of European lifestyle throughout the San Francisco Bay Area.

I was born and raised in San Francisco, California. My style is partly influenced by modernness of this city along with the heritage it holds. I’m a longtime admirer of the vast California landscape, so earth tones with pops of modern and white, green and blue are always my default and inspire my aesthetic. I started this blog in 2016 while working as a photographer in San Francisco. Now, I run the blog part-time with the hopes to travel around the world, absorbing style trends and lifestyles as I go.

I look forward to being able to explore more of what California has to offer while working as a creative blogger and creator. Aside from my own projects I work for two companies currently running their Instagram and social media.